How Transparency Shapes Business Tactics With Brian Esposito BY ATOMIC | DEC 19, 2023 Gayle had a good chat with the multi-talented Brian Esposito, spanning over 20 years of his professional career. Brian has worn more hats than a hat store — Founder, CEO, Investor, and, rumor has it, a part-time Broadway dancer. He went into detail about the hurdles…
The Future Of Omnichannel Marketing With John Ryan BY ATOMIC | DEC 4, 2023 Meet John Ryan, a jack-of-all-trades. John shared his diverse background, transitioning from an army officer serving during the Iraq War to entering the field of digital marketing. His military experience taught him to manage uncertainty and make thoughtful decisions in chaotic…
Why Branding Is So Important with Brandologist Aurrie Hicks of Hopson Rae BY ATOMIC | NOV 29, 2023 Gayle had a super insightful chat with Aurrie Hicks where she spilled the beans on her business and branding journey. With a natural knack for entrepreneurship, Aurrie dives into all the nitty-gritty of branding and marketing. She’s…
Marketing, Business Smarts, and the Everyday Hurdles of Small Businesses With Maurilio Amorim BY ATOMIC | NOV 17, 2023 In a recent chat between Gayle and Maurilio Amorim, founder of the A group, a marketing and tech agency with a big heart for nonprofits, they dove deep into the world of marketing, business smarts, and…
15 Social Media Post Ideas for your Business BY ATOMIC | FEB 23, 2022 1. Product Tutorial It’s time to show off your product’s capabilities and how to use them! This could be a video demo or Instagram reel. 2. Merch If your business has merchandise such as T-shirts or branded water bottles, snap a…
Atomic + Crafted PT Talk Shop BY ATOMIC | FEB 21, 2022 GayleOkay.We are going to keep this pretty short and sweet. First off, just kind of tell me about you and your business and how you got into it. Robert RawlingsYeah. We are Crafted Physical Therapy. We’ve been operating for about three and a…
My Favorite Things About Working “In the City” BY ATOMIC | FEB 19, 2022 In the past, my offices have always been the stereotypical cubical packed rooms stuffed into an office building of like spaces, which was just another building in the midst of a large office park. These offices were close-ish to the major…
Happy is Our Business, And Business is Good BY ATOMIC | FEB 17, 2022 I have recently had the pleasure of joining an organization that supports and mentors Entrepreneurs. Aptly called EO (Entrepreneurs Organization). It is an incredible opportunity to collaborate with other like minded people that have similar situations, problems, issues, and decisions to make….
Why Having a Blog is Good for Your Business BY ATOMIC | FEB 17, 2022 In conjunction with social media and search engine optimization, having a blog is a key part of a great content marketing strategy. Here are 3 reasons why having a blog is good for your business. Blogs Build Connections & Credibility Your blog…
3 Canva Tricks to Elevate your Designs BY ATOMIC | FEB 15, 2022 Canva is an awesome tool to create graphics for your social media accounts, newsletters, presentations, and more. Every day, I swear I find a new feature or a different way to do something to achieve the look I’m going for. Here are…