Plain and simple — you need to include email marketing in your overall marketing strategy, but do you know where to start? 

Email marketing should be an essential part of your overall marketing strategy. Most businesses tend to struggle with their email list. Either they have one that is primarily fake emails, or they don’t have one at all.

Let’s talk more about this list. A well-maintained email list can help increase customer engagement, drive more sales, and improve brand awareness (and who doesn’t want that?!). It also provides a cost-effective way to reach a large number of people with personalized messages and can help build a loyal customer base. By collecting email addresses through opt-ins, you can create a database of people who are interested in your brand and more likely to click through to your website. 

How To Develop Your Email Marketing

Email marketing provides a direct line of communication with potential customers, allowing you to develop meaningful relationships and build a loyal customer base. Additionally, email marketing is cost-effective, with studies showing that businesses can earn up to $44 for every $1 spent on email marketing. To help you develop an email list, here are six straightforward steps that you can follow. These steps will help you grow your list and create a strong foundation for your email marketing campaign.

6 Steps To Developing An Email Marketing Campaign

Building and utilizing an email list remains one of the most effective ways to promote your business and maintain engagement with your audience. By using email marketing, you have the potential to achieve various business goals, such as increasing brand awareness, promoting new products or services, or driving more traffic to your website. With its versatility and high ROI, email marketing is a powerful tool for any business.

Step 1 – Define Your Goals For Your Email Marketing Campaign

Get clear on your purpose. If you don’t know why you are emailing potential customers — Stop!

It all starts with WHY! 

If you’re planning an email marketing campaign, it’s crucial to take a moment and define your goals. Are you aiming to boost brand awareness, increase sales, educate, or inform your audience? A clear understanding of your objectives will help you map out the direction of your campaign and pave the way for success. So, take the time to jot down your goals.

Step 2 – Choose An Efficient Email Marketing Service Provider

Once you have established your email marketing goals, it’s time to select an email marketing service provider. These providers offer a platform to manage and organize your email list, as well as the ability to send personalized and automated emails. Choosing the right provider can make all the difference in the success of your campaign.

Some great email marketing service options include: 

• MailChimp
• Drip
• HubSpot
• Campaigner

Step 3 – Create Your Lead Magnet

A lead magnet is a free and attractive offer to incentivize your target audience and encourage them to give you their emails. It could be a free ebook, webinar, consultation, or quiz. All that matters is that it is valuable and relevant to your target audience. 

Repeat after me: something valuable and relevant to your target audience! 

You can even promote the lead magnet via sponsored ads to increase your reach.

Step 4 – Create Your Landing Page

In order to grow your email list, you’ll need a landing page to direct your target audience to. A landing page can take many forms, including a page on your website, a pop-up page, or even a social media page. The primary purpose of the landing page is to capture contact information from your visitors, such as their email addresses, or even drive sales. A well-designed landing page can significantly improve the effectiveness of your email marketing campaign.

Step 5 – Launch Your Email Marketing Campaign

Once your landing page or sponsored ad is live, you can launch your email marketing campaign. The timeline for starting your campaign depends on the nature and complexity of your goals and strategy. With everything in place, you can start sending out targeted emails and measure the success of your campaign.

Step 6 – Start Sending Out Your Emails

Before launching your email marketing campaign, have your first set of emails that you’ll send out ready to go. Typically this is called a welcome sequence or an indoctrination email. So, when you start receiving email subscribers, send out your welcome emails, keeping in mind your email marketing goals.

Email Marketing With Atomic

Email marketing remains one of the most effective ways to promote your business, making it a critical priority for any organization. By cultivating and implementing an email list, you can stay top-of-mind with your audience and build strong, lasting relationships that turn leads into paying customers. With our six Atomic steps for email marketing development, you can quickly build your email list and take the first step toward email marketing success. 

At Atomic, we focus on solving problems rather than treating symptoms. The most straightforward solutions can have the most significant impact. We develop more innovative strategies and increase efficiency for your business. 

To learn more and have an Atomic impact on your digital marketing, don’t hesitate to text us and secure your spot on our client list today!